Have you heard about a place full of history, culture and traditions that comes to life every year with a colorful balloon festival? Zozocolco is one of the most picturesque and magical towns in Veracruz, and in this article we’ll tell you why it’s a destination you can’t miss. Discover all that this small but vibrant town has to offer.
Zozocolco de Hidalgo is located in the Sierra of Totonacapan, famous for its colonial architecture, mountainous landscapes and peaceful atmosphere. Strolling through its cobblestone streets, you will find old houses with tile roofs, centuries-old churches and lively squares where the inhabitants proudly preserve their traditions.
This destination is ideal for those looking to disconnect from the hustle and bustle of the city and enjoy nature, history and culture in one place. In addition, its location allows you to visit other nearby attractions, such as Poza Rica and Papantla.
One of Zozocolco’s biggest attractions is its Balloon Festival, an annual event that gathers thousands of people to enjoy the magic of Chinese paper balloons. During this festival, the skies are filled with colorful and impressive handmade balloons of different sizes and shapes, which are launched by locals and visitors. This event is not only a visual celebration, but also a showcase of the skill and creativity of local and international artisans with the balloon contest.
If you have the opportunity to visit Zozocolco during the Balloon Festival, you will live a unique experience that combines culture, tradition and art in an incredible natural environment.
Another important attraction of Zozocolco are the waterfalls and pools that we recommend you visit in hot weather to be able to go swimming. You can spend a whole day, picnicking and swimming in the waterfalls and pools of crystal clear water that attract hundreds of tourists, the best known being the pools of La Junta and El Caliche, as well as the Diablo and El Callejón waterfalls.
The town is about an hour and a half from Poza Rica, making it an excellent choice for a day trip. You can enjoy the comforts of our hotel at night and venture out to explore the wonders of the region during the day.





